Amul: A Global Dairy Powerhouse; World’s No. 1 Food Brand

Brand Finance 2024: Amul Dudh Pita Hai India… You must have seen and heard this ad many times. But now Amul has gained influence not only in the country but also in the world. Amul has now become the strongest food brand in the world. It has got AAA+ rating in Brand Finance report.

Global Dairy Brand 

Brand Finance’s Global Food and Drinks Report 2024 named Amul as the world’s No. 1 food brand in its report.

In the report, Indian dairy firm Amul has been ranked as the strongest food and dairy brand globally. In the report, Amul was awarded the title of Most Valuable, Strongest Food, Dairy and Non-Alcoholic Brand. Amul beat Chinese firms to earn AAA+ rating.

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After Amul, two Chinese companies

China’s Mengniu Dairy and Yili are second and third after Amul. The top 10 in the list includes one company each from India, Vietnam, Saudi Arabia, Finland and Denmark. Amul’s brand value has risen to $3.3 billion. Amul beat Hershey’s to win the title of No.1.

Britain’s Brand Finance has ranked Amul as the world’s strongest food and dairy brand. It has retained its title as the world’s strongest dairy brand for the fourth consecutive year in the annual report ‘Food and Drink 2024’.

About Amul

Amul is the only Indian brand among the top 50 global brands listed in the report. The Amul brand is marketed by the Gujarat Co-operative Milk Marketing Federation, the world’s largest farmer-owned cooperative.

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Jayan Mehta, Managing Director, Amul said, “This is a truly proud moment for the entire Amul team and our 3.6 lakh farmers. Those who have contributed to building and growing this brand have a big part to play in this. Amul buys 11 billion liters of milk every year at a cost of Rs 80,000 crore.

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